HVG 360

HVG was the first one in Hungary to start digital newspaper subscription with HVG360. The complete product launch campaign included more concepts built on each other and divided to phases to create a massive strategy. In HVG's 40 years history there were only a few times when the decision makers all voted on the same idea. We are proud to tell that Because could make it! The product's popularity is unbroken since its launch. Subscribers' number is growing and we are continuously working on keeping the tendency.

Product launch and PR campaign

HVG Kiadó

Full year

Hungary

Details:
  • Marketing strategy
  • Media and PR campaign
  • Graphic design
  • Creative concept