CPI Hotels Névadás
We have been working on CPI's marketing for years now. The real estate developer company was about to build a new hotel in the heart of Budapest. The hotel would represent a trendy design, complemented with several Hungarian retro accessories and decorational components. We have made a research on well known Hungarian pop culture elements to implement them in our work. Eventually we chose the name 'Hotel Menthol' which refers to one of the most popular songs of the 80's, played by the band 'Hungária'. The idea earned a unanimous success.